Introduction:

Dently is a modern dental clinic aiming to expand its online presence and attract more local clients through a user-friendly website. They needed a homepage that would not only represent their brand values but also make it easy for users to book appointments and access information.

My Role:

UI/UX Designer responsible for creating the homepage layout, ensuring it aligns with the client’s branding and user experience goals.

Challenges:

The key challenge was presenting a lot of information without overwhelming the users. Balancing a clean, professional aesthetic with approachable design elements to alleviate potential dental anxiety was another design consideration.

Goal:

To design a modern and clean homepage that clearly outlines the clinic's services, promotes trust, and streamlines the booking process.

Impact:

After the redesign, the clinic saw a noticeable increase in online appointment bookings. The intuitive layout and ease of navigation helped retain users, and the website received positive feedback from patients regarding its user-friendliness.