Introduction:
Therapia, a mental wellness therapy service, aimed to redesign their website to create a more welcoming and calming digital experience. They wanted a platform that resonated emotionally with users while providing easy access to therapy booking, service details, and resources for mental health support.
My Role:
As the UI Web Designer, I was responsible for creating a serene and user-friendly website that conveyed empathy, professionalism, and accessibility, while adhering to modern design standards.
Challenges:
Balancing a calming design with a professional tone to ensure trustworthiness.
Structuring large amounts of information (therapy options, therapists’ profiles, and mental health resources) in a way that was easy to navigate.
Ensuring mobile responsiveness for users accessing the site on various devices.
Goal:
The primary goal was to design a website that would emotionally connect with users, reduce any hesitation about seeking therapy, and simplify the process of finding the right therapist or service.
Impact:
The revamped website led to a significant increase in user engagement, with more visitors spending time exploring services and booking therapy sessions. Feedback from Therapia’s clients highlighted how the clean, empathetic design made them feel comfortable and supported in taking the first step toward mental wellness.
